The benefits to Search Engine Optimisation (SEO) are plentiful and an effective SEO strategy is essential for any website that wishes to attact an audience. I’m often shocked when I speak to some website owners or so-called “professionals” that work for an internet based companies as, more often than not, there knowledge of basic SEO techniques is so limited you have to wonder how they are still in a job.
Ignorance is often bliss – to some, as they quickly claim that SEO is the responsibilty of the marketing department or the IT department, depending of the structure of the organisation. In some instances I tend to agree, as far as the way a website has been designed and how ’search engine friendly’ the website is. But, very often, the people who create the content for a website, usually this will be journalists or copy writters, have an essential role to play in the way their content ranks in the search engines, and in turn, on the amount of traffic a page receives and the overall effectiveness of the content. Yet as these people are Journalists or copy writters, they fail to understand the importance of having a good SEO knowledge bank.
One way SEO can be improved by these cntent providers, is them to do a little bit of keywork research and ensure the title is optimised around those words. Similarly, an awareness of the terms people are using to find the content you’re producing
